Got a product that you want to launch and sell online? There are numerous sites and services that promise you the opportunity to be seen by a wide potential consumer audience. However, if you want to do this independently and in a low-cost way, consider some ways to launch and market your product online yourself.

Five ways that others have found success selling their wares are:

1. Self-publishing sites. If the product that you are trying to sell is a book, consider one of the self-publishing niches currently found online. There are no overhead costs for books when you publish electronically, and more people are downloading books to read than ever before. Simple step-by-step directions through these sites make it easy for anyone to get their book published fast.

2. Online auction-houses. Check out some of the newer online auction sites that are popping up, in addition to the huge auction platforms that have been around for years. Skip the bidding process and simply put a buy-now price on your item. Pay a little extra to have your product listed under a few different search terms so that prospective buyers can find you more easily.

3. Cooperative selling platforms. Consider some of the sellers' platforms and crafting cooperatives that are found online. These tend to be a popular sales floor for artisans, artists, and crafters who offer one-of-a-kind merchandise or custom-made goods. Typically, the cost for space in these online outlets is taken from the revenue following a sale.

4. Social media. Don't miss out on a prime opportunity to spread the word and post information about your product through social media marketing. Launching and maintaining a page or account is free; if you choose to amp-up your advertising, this could be the perfect platform to do so. Post regularly, put together incentives, and reward customers- all through your social media pages!

5. The right domain name. If you really want to make it easy for customers to find you, pay for a domain name that suits your wares. This helps your site potentially rank high in the search results when a consumer is looking for similar products online. Use this domain name to spread the word, making it easy on your buyers to locate your specific offering.

The internet is the ideal platform to sell anything; buyers stretch across the globe as long as you build an online business presence that enables them to find you. Try these suggestions when launching your product, craft, or publication, and build your own consumer audience today!